Market Service Profile – value adding for all our customers

Wholesalers & Retailers– Providing butchers, supermarkets, smallgoods manufacturers and food service with:

• Guaranteed quality consistent (MSA) meats
• Supply to meet accelerating demand for Certified Organic meats
• “Cut to Carcass” traceability providing product integrity and (source region) promotional opportunities
• Boned out supply of prime cuts, eliminating in-house “carcass breaking” labour costs

Contract Processing– Providing commercial and individual processors with:

• Dressed carcass or fully boned and packed processing
• Alternative cuts, specified by-products and offal
• Ethnic or religious observance, particularly Mediterranean, Vietnamese and Halal requisites
• Access to MSA and Certified Organic stock

Supply Chain Partnerships – Providing opportunities for regional networks with:

• Quality primary cuts and (highly economical) recovered meat portions
• Leverage of “Gippsland Grown” campaign and synergies from local food cluster participation
• Participation in quality stock supply chain
• Leverage of “Radford Approved Supplier” accreditation
• Create / develop further applications for “quality consistent” products
• Proximity supports the economic viability of regional small scale beef producers
• Cost effective market opportunity for dairy produced veal calves

Tier 1 Exports– Accreditation is pending and will enable international markets to enjoy Radford’s established leadership in Quality Assured and Consistent product including:

• Offal prepared and packed to satisfy cultural, religious and environmental requirements
• Absolute traceability to markets where product integrity is paramount
• Certified Organic products to contest a universally unsatisfied and growing demand

Radford’s were the first domestic abattoir in Victoria and one of only six in Australia certified to process organic livestock for domestic consumption and are actively pursing international supply opportunities.

Radfords actively support conventional cattle producers migrating to organics and in an highly innovative strategy, are also assessing the large scale processing of unproductive Certified Organic dairy cows as Certified Organic beef.

Lambs prepared (heads intact and ‘set of offal’ included) for Greek community Easter celebrations. - Radfords have captured a significant portion of the largely under serviced market for both ethnic and religious requirements